Sunday, December 12, 2010

Curved Roofs and Other Feminine Things

If Modernism was all about cubes, rectangles, and angularity [here] then our new romanticism likely has to add in a curve or two or many.  And, this is one of the traits that will jump out at you as you drive or walk by the new romantic "postmodern" stuff.

One popular curve is called the Curved Roof or Arched Roof.  It is seen everywhere these days in corporate buildings, homes, and utilitarian structures.  Here are some examples. 

[1]. House

[2] Shed

[3] Shelter

[4] Office building.  Kinda looks like Donald Trump's hair.

So now that you get the picture, where else do we see these images and ideas?  How about the things we like to look at.  For example, in health clubs everywhere, the new image is curvy-ness (with or without muscles) as people want roundness not slimness and angularity. And the name Curves resonates with this.

[5] The Curves health club, note the circle training area.

The new goal for women is to just have nice looking curves such as enhanced butts, [6].  Hard to miss those curves.

The old Modernists liked to emphasize the chest with bullet bras, making triangles or pyramids [7].

Meanwhile economist and humorist Jodi Beggs promotes herself using romanticism.  And, of course, she claims to be interested in Behavioral Economics and public economics. No modernist her.  I suspect she wouldn't like a real Rational Man. Her logo [8]

And, of course, we have new eye dazzlers [9].  No need here to embellish an Apollonian base--it's pure right hemisphere Dionysian fun.

In today's America, the important lines of the body and the built environment are curved.


1 comment:

  1. Ah, yes. As an anthropologist turned English-laguage copywriter in Japan in the early 1980s, I once wrote the copy for an ad for what were then state-of-the-art 24-pin dot-matrix printers. The line was, "You will love our new curves." The art director came up with something that looked remarkably like the "Economists do it with models" example.